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Resource Center

The marketing resource center of iFame Media provides news, tips and helpful information on navigating the competitive and ever changing internet marketing industry.

How to Make a Great Twitter Account for Small Businesses

By |2016-11-03T12:59:56-04:00December 21st, 2014|Resource Center|

Small business often focus in the wrong place when it comes to connecting with their customers or user base. Many will focus on paid advertising, expensive print listings and outdated methods such as Yellow Pages. However, great success can be had if they were to just focus on social media, specifically Twitter. The only true cost is time and planning if done correctly. So learn how to create a great Twitter account for small businesses.

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Why Mobile Matters for Small Business

By |2016-11-03T12:59:56-04:00September 29th, 2014|Resource Center|

There is no escaping it, mobile matters for small business in today's market. In fact mobile Internet traffic grew 81% in 2013 and it is expected to grow more as we near 2015. Don't let the customers pass you by! To stay in touch with your customers you must go where they are and communicate with them the way that they want. This means starting with a mobile first mentality, a giant lead from just a few years ago. Get the facts as we have the compiled the basics to kick off your mobile strategy.

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The Value of Trust Badges on Landing Pages

By |2016-11-03T12:59:56-04:00August 9th, 2014|Resource Center|

Landing pages, e-commerce websites and general business sites often employ trust badges to help increase conversion rates or sales. However, very few marketers truly understand and have adequately tested value of trust badges for their implementation. Take a moment to review the concrete data associated to trust badges, the results will likely surprise you.

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Free Ad Server Options: Helping Monetize Your Traffic

By |2016-11-03T12:59:56-04:00April 13th, 2014|Resource Center|

For small businesses and bloggers, ad serving is often only a consideration when it is too late. Once you have made the first CPM sale or have figured out how to bring in affiliate money, re-tagging your site is not high on the priority list. Though, if you look at free ad server options from the beginning of the site build out you can save time and money. So take a look at ad servers such as Revive, ADTECH and Google's DFP to find the solution that best fits your needs.

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A Simple Guide: Writing a Blog Article for SEO

By |2016-11-03T12:59:56-04:00March 30th, 2014|Resource Center|

Many bloggers and business owners alike struggle with the basics when it comes to crafting a blog article that keeps SEO principles in mind. This causes stress and speed to market issues as many often feel overwhelmed trying to keyword stuff the article and write it for Google, not readers. This will ultimately backfire for you business or blog, instead check out our simple guide to help you along the way.

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The Secrets to Selecting the Perfect Domain Name

By |2016-11-03T12:59:56-04:00January 19th, 2014|Resource Center|

When starting a new website, whether it be a blog, e-commerce business or corporate site, choosing the appropriate domain name is a critical step in your branding experience. This often gives website owners pause, creating a nervous feeling on whether they are making the right decision. Considering that a domain name impacts your brand persona, SEO strategy, social media and other areas, be sure to step back and evaluate everything before you click the register button.

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How to Handle the Convergence of Media Platforms

By |2016-11-03T12:59:56-04:00April 9th, 2013|Resource Center|

With the convergence of the media platforms in full swing, marketers and business owners can reach consumers like never before. While complications such as an ever changing legal landscape can cause confusion as the platform lines begin to blur, the benefits continue to outweigh the risks. It is clear that the consumer will demand access to content more frequently and over the device of their choice, therefore it is up to the business owner and marketers to adapt creatively to this demand. This flexibility will allow increased brand exposure and higher likelihood of sales.

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Why Internet Marketing for Small Businesses is Important

By |2015-07-31T22:09:42-04:00January 28th, 2013|Resource Center|

The vast majority of consumers are turning to the internet for everything from product research to referrals on service providers. This means that a sound internet marketing strategy is important to the success of any small business and even the larger corporations. Don't let potential customers slip through your fingers, learn the facts on the importance of internet marketing now.

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Why SEO for Small Businesses is Important

By |2015-07-31T22:11:22-04:00November 8th, 2012|Resource Center|

Small businesses are often a needle in a haystack when it comes to search engine results. Often this is due to the business owners not realizing how crucial a sound Search Engine Optimization (SEO) strategy really is. Nowadays, nearly every aspect of a small business' brand perception and sales can tie back to some form of an SEO strategy. Any company that denies that SEO is not central to success is setting themselves up for failure over the long term.

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The Principles of a Sustainable Marketing Strategy

By |2016-11-03T12:59:56-04:00October 28th, 2012|Resource Center|

Focusing your marketing and sales resources where continued engagement can and will occur after the first engagement is the basis of sustainable marketing. Similar to the environmental definition of sustainability, these marketing practices help you do more with less, this improving your campaign's overall return on investment (ROI). Understand the principles of sustainable marketing, everything from organic traffic vs. paid, bartering for leads and refocusing your investment to long term gains. It is all about maximizing the dollars you put into your business, and making sure you see returns after the first click.

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